“A mark on the world, a difference, some proof that I had been here, something to say that I mattered, that when my body left this world my soul had made its imprint.” Eva Markvoort, 1984-2010
Dale is recognized in Canada for his expertise in concluding multi-million dollar corporate partnership/strategic alliances and transformational leadership gifts. Dale began his career with Xerox Canada as a Senior Sales Representative and National Account Manager. He followed this with the role of Director, Corporate Sponsorships for Canada’s 1986 World Exposition in Vancouver, during which time he was an integral member of a team that successfully planned and implemented a worldwide corporate marketing and sponsorship program, raising in excess of $178 million. As Coca-Cola’s General Manager for the 1988 Calgary Winter Olympics, Dale managed all aspects of Coca-Cola’s Olympic involvement in Canada.
Since founding Spectrum Marketing in 1988, followed by its sister company Give Canada, Dale has raised in excess of $675-million in new, non-traditional revenue for his clients. For the not-for-profit sector, Dale’s forte lies in the development of transformational leadership/legacy gifts from high net worth individual and family donors. Dale’s history of success also encompasses the development of long term, multi-million dollar strategic corporate business partnerships. Dale uses his expertise in leadership gift generation as a volunteer, supporting Cystic Fibrosis Canada and the Juvenile Diabetes Research Foundation both at the local and national level. He holds a Bachelor of Arts from the University of Victoria.
Dale, Pam and the entire Give Canada team have been exceptionally attentive, and always responsive to opportunities, even those that were not expected or planned. They have conducted themselves with the utmost professionalism and are considered valued members of our team.
Karen Bertrand — Assistant Vice-President (Major Gift Advancement) University of Guelph