“Each person’s task in life is to become an increasingly better person.” Leo Tolstoy

With a strong accounting background, Pam brings a highly organized and analytical approach to her role on all projects she is involved in as Senior Vice President of Spectrum Marketing and Give Canada. Pam’s strategic approach, along with her invaluable communication skills, make her an integral part of our clients’ team. Pam has been with Spectrum Marketing and Give Canada for more than 20 years. Prior to that she was Director of Finance and Administration for a large franchise organization.

Pam’s major areas of expertise lie in the assessment and negotiation of corporate naming and sponsorship agreements as well as developing strategy for the long-term philanthropic leadership gifts.

Pam was a long-term member of the Executive Committee for Rockin’ for Research, an annual gala event benefitting the Juvenile Diabetes Research Foundation. She holds a Bachelor of Arts from the University of British Columbia and is a Certified General Accountant.

Dale, Pam and the team at Spectrum Marketing were an invaluable partner in helping the University of Lethbridge achieve its goal of finding a compatible, community-oriented partner to name our new wellness centre.  With the research, guidance, great counsel and material support provided by Spectrum Marketing, both the University and our naming partner, 1st Choice Savings and Credit Union, are very happy with the relationship we have created. Spectrum Marketing did exactly what they said they would and our entire community has benefited as a result.


Chris Horbachewski —Vice President (Advancement), The University of Lethbridge