Alison Pidskalny

Spectrum Marketing is the kind of partner you can rely on to know your business, know your market and know how to package good ideas into great partnerships. We have worked with Spectrum for years to help bring big ideas to reality at TELUS Spark.

Former Vice President, Development

Meet Spectrum Marketing

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Facilitating the most valuable relationships for our clients begins with knowing their business inside and out. While learning our clients’ vision, strengths, challenges and competition we build a culture of trust that is invaluable as we guide the sponsorship evaluation and sales process. To get there we mind our clients’ business — we immerse ourselves in their brand and their positioning so we can fold seamlessly into their culture and provide effective guidance as an extension of their team.

Our Unique Process

  • Assessment, Objectives and Inventory

    We look at every aspect of our clients' business, talk to key internal and external stakeholders and we study the competition. Then, we make studied recommendations to help clients maximize their sponsorship revenue objectives.

  • Valuation

    We use detailed market research, industry knowledge and comparable benchmarks to determine a property’s worth. More often than not, the payoffs of a successful sponsor partnership significantly transcend economic gains.

  • Prospect and Presentation

    We examine trends, relationships and the marketplace to determine the most aligned and best possible connections. We strategize and work side-by-side with our clients every step of the way to craft an innovative, targeted presentation to approach and engage key prospects.

  • Negotiation

    We counsel clients through a hands-on, effective and principled process that facilitates successful, enduring relationships.

  • Implementation and Measurement

    Our relationship doesn’t end when the ink dries on a sponsorship agreement. We help ensure clients are in a position to successfully activate, execute and steward their sponsorship partnerships, creating long-term sustainable relationships.

We Build Strategic Relationships
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